Great article from WPelevation this morning.
So why don’t I call my clients “clients”?
Because this: People in web consulting tend to use the word client as it is traditionally associated with high-end consulting work. Given this, for positioning, it may well make sense to use the word in your customer facing communications – but internally I prefer the word “customer”.
Read the rest at http://www.wpelevation.com/2014/12/call-clients-customers-behind-backs/